If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly ...

"'Brain rotting' typically refers to the idea of engaging in mindless content consumption, like scrolling social media or binge-watching TV shows, which over time, feels like numbing or dulling your ...

The big-idea explorers at Aperture dive into the alarming reality of modern brain rot to reveal why this cultural phenomenon ...

Imagine a time traveler from the quaint, analog world of the 1990s arriving in 2025. They wouldn't just be shocked by our technology; they'd be utterly baffled by our behavior. The subtle, pervasive ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

Ahmed Khan opens up about balancing legacy, managing a 28-member cast, embracing brain-rot humour and his aim to simply make ...