JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media ...

In the second article in our series covering programmatic digital-out-of-home (pDOOH), in association with JCDecaux, Tom Bottomley, director, programmatic at Journey Further, examines the value ...

Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...

Programmatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured ...