While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Netflix is expanding its ad platform with new tools, broader advertiser access and rising adoption as advertising becomes a ...