Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by mobile programmatic is paramount for ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Programmatic ad spending in China is moving to mobile and is being driven by Alibaba, Baidu and Tencent, according to an eMarketer article. Research by programmatic buying platform iPinYou finds that ...

Mobile and programmatic advertising continue to be the two big areas for growth as the UK’s native advertising market develops, according to new research. In a study of UK agency attitudes to native ...

InMobi released a report on China’s mobile programmatic advertising trend in 2019 on Monday, illustrating such trends as the booming of mobile video ads, fast-moving consumer goods will continue to ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...