Add Yahoo as a preferred source to see more of our stories on Google. In its annual Global Culture & Trends Report, released on Tuesday (Dec. 3), YouTube broke down the trending topics and creators ...

YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. From the resurgence of travel content to ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

Connie Francis' "Pretty Little Baby" was relegated to the B-side of a single when the American singer originally released the song in 1962. But this year it went viral as the soundtrack to hundreds of ...

YouTube is rolling out a “recap” feature to help users look back at the year gone by, along with looking back at the most popular topics and creators across the platform in 2025. Manthra Panchapakesan ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...

As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that ...

Social media trends in 2025 prove that diversity is still a thing in the US. While TikTok is the most common app that younger users usually install, adult Americans have a different preference in the ...

It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.